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  • Change is the new normal. Rather than thinking of work as a series of stable times interrupted by moments of change, companies must now recognize work as constant change, with only occasional moments of stability.

  • If you and your company are not taking advantage of change, change will defeat you.

  • Stability is bad news for this new kind of company. It requires change to succeed.

  • Change presents new opportunities for companies to capture large markets. Change is the enemy of the current leader. Change also represents opportunities for individuals to advance their careers.

  • Companies that introduce products and services that represent significant changes can find that they lead to rapid, runaway successes.

  • Companies that cause change attract employees who want to cause change. Companies that are afraid of change attract employees who are afraid of change.

  • Many employees fear change. Fear of change is rational-after all, it can lead to bad outcomes. But now, not changing is more likely to lead to a bad outcome than changing!

  • Management can't force employees to overcome their fear of change through short-term motivation.

  • By redefining what change is, companies can change the dynamic of "change equals death" to "change equals opportunity."

  • The way species deal with change is by evolving.

  • Companies can evolve in ways similar to those used by species.

  • Companies will evolve if management allows them to.

  • There are three ways that species evolve: natural selection, sexual selection and mutation.

  • Companies can do the same thing by using farmers, hunters and wizards to initiate changes in their organizations.

  • Companies that embrace change for change's sake, companies that view a state of constant flux as a stable equilibrium, zoom. And zooming companies evolve faster and easier because they don't obstruct the forces of change.

  • Once you train the organization to evolve regularly and effortlessly, change is no longer a threat. Instead, it's an asset, because it causes your competitors to become extinct.

  • Many CEOs reject evolution and do whatever they can to stop it.

  • If your company is too reliant on your winning strategy, you won't evolve as quickly.

  • A runaway success occurs when a positive feedback loop reinforces early success.

  • Fast feedback loops teach you what's working and-more important-get you to change what's not.

  • Everyone in your company can work to reinvent what you do in parallel, dramatically increasing the speed of innovation within the company.

  • Low-cost, low-risk, real-world tests are the most likely to have high return on investment.

  • Your company's posture regarding the process of change is far more important than the actual changes you implement.

  • If you have employees who don't embrace this posture, they will slow you down and cause you to make bad decisions.

  • A company that zooms will attract zoomers, allowing it to enter runaway, dramatically increasing its advantage over its competitors in a changing environment.


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